Hi folks, alas it has been a while since we’ve been chatting, but at least on returning it’s to discuss some news of the more positive variety; namely the huge increase in volumes of new private cars licensed in June 2010, comparing year-on-year with June 2009. Briefly, there were 8,314 new private cars licensed in June 2010, compared with 4,833 in June 2009, an increase of a hefty 72.0%!. Full details are available from the Central Statistics Office but some quick, interesting snippets to mention include;
- Of the 8,314 new private cars licensed in June 2010, 2,550 (30.7%) were petrol and 5,447 (65.5%) were diesel.
- The highest number of new private cars licensed in June 2010, classified by make, was Ford (1,205) followed by Toyota (984), Volkswagen (944) and Renault (898).
So the love affair with Ford continues! On that first point, it appears tha
t we’re now a diesel-guzzling bunch like our European counterparts, who have known the merits of diesel driving for many a year. This came as a slight surprise to me; I thought we were still very much ‘petrol heads’ here in this part of the world. Those reliable, economical and ever-more sophisticated diesel options have clearly convinced the petrol masses to switch over. Plus, the lower running costs and generally longer vehicle life are always going to be key purchasing factors on choosing diesel. The VW Golf Tdi , Ford Focus Tdci and such like are out in force…
The question remains as to what is behind this huge uptake on new cars? First of all, we are simply comparing against a very low base, namely the worst year in new cars sales (2009) in recent memory. It’s hardly that as a population at the moment we have handy extra disposable cash for conspicious consumption just sitting around in a biscuit jar or under the mattress. This year, dealerships have been offering better prices & financing deals in light of the massive slow down in new car sales over the past 18 months. There’s ample suggestion in the recent national media coverage regarding this increase in new car sales that it’s the Government’s car scrappage scheme which is the main driver of this increase. The fact that sales have remained strong into June this year (typically car sales ’tail off’ after the first 3 or 4 months of the year), compared to the same time last year, would suggest that the car scrappage scheme has had some impact, but exactly how much of this growth in sales can be attributed to it?
While the scrappage scheme clearly has contributed (e.g. note various manufacturers trumpeteering of the deals available on foot of it, such as Ford’s ‘Save €3,000′ with Car Scrappage Scheme), I personally haven’t seen it recorded by the CSO, SIMI or anyone else that there is clear statistical evidence of this. It would be useful to know exactly what percentage of these new private car sales to date in 2010 can actually be attributed to the scrappage scheme. I’m going to go hunting for a clear answer on that. I’ll keep you all posted on how I get on. We just wouldn’t want to be giving the Government all the credit without the facts, now would we!!??







